Help my family brush twice a day
Monkey see, monkey do. That was the idea behind Big Brush Little Brush. A digital experience for Unilever’s Signal, designed to get parents and kids brushing their teeth together to help instil good dental hygiene habits for the whole family.
Short brushing tasks and activities were delivered nightly through a messaging service. Each episode reminded parents to brush with their kids before bedtime, and gave them a fun game to play together whilst brushing.
My creative partner and I led the pitch team to successfully win this account for R/GA.
Kids hate brushing their teeth twice a day.
They hate it less when they see their parents brushing.
A timely messaging service that gets kids and parents brushing their teeth together.
© 2020 Owen Roberts. All rights reserved.