Hello – I'm a creative director that specialises in sports marketing.

 

I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I've lead agencies and teams  – together we have created work that delivered real impact.

I was the creative director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home (after 20 years in London). 

The last couple of years I've been consulting at Cravens in Newcastle, the UK's oldest independent advertising agency – working with their management to build a seriously good sports marketing capability.

Get in touch, I'd love to chat.

– Owen

Hello –

I'm an integrated creative director with 20 years experience.

 
I have led the creative on Nike Football at R/GA for 4 years, creating integrated campaigns and content for the world's most famous footballing players – connecting them to culture.


The last couple of years I have been freelancing on sports marketing briefs for COPA90, Pepsi, Nike, UEFA Europa League, Women's World Cup 2019, New Balance, Budweiser and FIFA.

When I'm not chasing footballers around with cameras I like to relax watching our locaI Crystal Palace FC with my two sons Max and Theo – whilst secretly dreaming about being at Anfield and watching the mighty Reds finally win the league again.

I probably think about football too much.

– Owen

Hello – I'm a creative director that specialises in sports marketing.

 

I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I've lead agencies and teams  – together we have created work that delivered real impact.

I was the creative director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home (after 20 years in London). 

The last couple of years I've been consulting at Cravens in Newcastle, the UK's oldest independent advertising agency – working with their management to build a seriously good sports marketing capability.

Get in touch, I'd love to chat.

– Owen

Hello – I'm a creative director that specialises in sports marketing.

 

I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I've lead agencies and teams  – together we have created work that delivered real impact.

I was the creative director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home (after 20 years in London). 

The last couple of years I've been consulting at Cravens in Newcastle, the UK's oldest independent advertising agency – working with their management to build a seriously good sports marketing capability.

Get in touch, I'd love to chat.

– Owen

owen_double_portrait


Owen Roberts
Executive Creative Director

+44 (0)7971 680965
 owenrobertsuk@gmail.com

CV and further work samples 
available upon request.

LinkedIn
 

Athlete experience:
Leo Messi
Cristiano Ronaldo
Mo Salah
Kylian Mbappé
Neymar
Ronaldinho
Luka Modric
Andréas Iniesta
Francesco Totti
Leroy Sané
Emre Can
Toni Rudiger
Sergio Ramos
Romelu Lukaku
Pierre-Emerick Aubameyang
Yann Sommer
Joe Hart
Paulo Maldini
Luis Figo
Fabio Cannavaro

and for me the greatest: 
Ronaldo (R9).


Owen Roberts
Executive Creative Director

+44 (0)7971 680965
 owenrobertsuk@gmail.com

CV and further work samples 
available upon request.

LinkedIn
 

Athlete experience:
Leo Messi
Cristiano Ronaldo
Mo Salah
Kylian Mbappé
Neymar
Luka Modric
Andréas Iniesta
Francesco Totti
Leroy Sané
Emre Can
Toni Rudiger
Sergio Ramos
Romelu Lukaku
Pierre-Emerick Aubameyang
Yann Sommer
Joe Hart
Ronaldinho
Paulo Maldini
Luis Figo
Fabio Cannavaro

and for me the greatest: 
Ronaldo (R9).


Clients

Sport:
Nike Football
Adidas
FC Barcelona
UEFA Europa League
FIFA
British Cycling
British Triathlon
Under Armour
Pepsi
Sports Direct
William Hill
FIFA Women's World Cup

Best of the rest:
ABN AMRO
AXE
Bank of Scotland
Barclaycard
Barclays
Bargain Booze
Canon
CitiBank
Chivas
Electrolux
E. Tautz
Google
Halifax
Honda
LloydsTSB
McDonalds
Nissan
Norton & Sons
P&G
PlayStation
Siemens
UNICEF
Unilever


Experience

Nov 2024 – Present
Executive Creative Director, Sport
Cravens

Sept 2018 – Nov 2024
Creative Director
Contracting at Various
(50 Sport, CSM, The Space Between,
We Are Fearless, Cravens, Pitch, FourStrong, Pangolin, Touchline)

Sept 2018 – Mar 2022
Creative Director, Brand Partnerships
COPA90
I've completed 3 long stints with COPA90 between 2018 – 2022

Mar 2014 – Feb 2018
Creative Director, Nike Football
R/GA London

Feb 2013 – Aug 2014
Freelance Creative Director Team
Dan & Owen

Oct 2010 – Feb 2013
Creative Director, Head of Art & Copy
Critical Mass

Jan 2010 – Oct 2010
Senior Art Director
Collective

Dec 2004 – Dec 2009
Art Director
Oyster Partners → FramFab → LBi
(The mergers, the Brick Lane raves.
Now called Digitas.)

Aug 2001 – Dec 2004
Designer
Redhouse Lane

© 2024 Owen Roberts. All rights reserved.