I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I've lead agencies and teams – together we have created work that delivered real impact.
I was the creative director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.
More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.
In 2020, we moved our family to rural Scottish Borders, where we have designed and built a new home (after 20 years in London).
The last couple of years I've been consulting at Cravens in Newcastle, the UK's oldest independent advertising agency – working with their management to build a seriously good sports marketing capability.
Get in touch, I'd love to chat.
– Owen
I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I've lead agencies and teams – together we have created work that delivered real impact.
I was the creative director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.
More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.
In 2020, we moved our family to rural Scottish Borders, where we have designed and built a new home (after 20 years in London).
The last couple of years I've been consulting at Cravens in Newcastle, the UK's oldest independent advertising agency – working with their management to build a seriously good sports marketing capability.
Get in touch, I'd love to chat.
– Owen
I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I've lead agencies and teams – together we have created work that delivered real impact.
I was the creative director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.
More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.
In 2020, we moved our family to rural Scottish Borders, where we have designed and built a new home (after 20 years in London).
The last couple of years I've been consulting at Cravens in Newcastle, the UK's oldest independent advertising agency – working with their management to build a seriously good sports marketing capability.
Get in touch, I'd love to chat.
– Owen
–
Owen Roberts
Executive Creative Director
+44 (0)7971 680965
→ owenrobertsuk@gmail.com
CV and further work samples
available upon request.
→ LinkedIn
Athlete experience:
Leo Messi
Cristiano Ronaldo
Mo Salah
Kylian Mbappé
Neymar
Ronaldinho
Luka Modric
Andréas Iniesta
Francesco Totti
Leroy Sané
Emre Can
Toni Rudiger
Sergio Ramos
Romelu Lukaku
Pierre-Emerick Aubameyang
Yann Sommer
Joe Hart
Paulo Maldini
Luis Figo
Fabio Cannavaro
and for me the greatest:
Ronaldo (R9).
–
Owen Roberts
Executive Creative Director
+44 (0)7971 680965
→ owenrobertsuk@gmail.com
CV and further work samples
available upon request.
→ LinkedIn
Athlete experience:
Leo Messi
Cristiano Ronaldo
Mo Salah
Kylian Mbappé
Neymar
Luka Modric
Andréas Iniesta
Francesco Totti
Leroy Sané
Emre Can
Toni Rudiger
Sergio Ramos
Romelu Lukaku
Pierre-Emerick Aubameyang
Yann Sommer
Joe Hart
Ronaldinho
Paulo Maldini
Luis Figo
Fabio Cannavaro
and for me the greatest:
Ronaldo (R9).
–
Clients
Sport:
Nike Football
Adidas
FC Barcelona
UEFA Europa League
FIFA
British Cycling
British Triathlon
Under Armour
Pepsi
Sports Direct
William Hill
FIFA Women's World Cup
Best of the rest:
ABN AMRO
AXE
Bank of Scotland
Barclaycard
Barclays
Bargain Booze
Canon
CitiBank
Chivas
Electrolux
E. Tautz
Google
Halifax
Honda
LloydsTSB
McDonalds
Nissan
Norton & Sons
P&G
PlayStation
Siemens
UNICEF
Unilever
–
Experience
Nov 2024 – Present
Executive Creative Director, Sport
Cravens
Sept 2018 – Nov 2024
Creative Director
Contracting at Various
(50 Sport, CSM, The Space Between,
We Are Fearless, Cravens, Pitch, FourStrong, Pangolin, Touchline)
Sept 2018 – Mar 2022
Creative Director, Brand Partnerships
COPA90
I've completed 3 long stints with COPA90 between 2018 – 2022
Mar 2014 – Feb 2018
Creative Director, Nike Football
R/GA London
Feb 2013 – Aug 2014
Freelance Creative Director Team
Dan & Owen
Oct 2010 – Feb 2013
Creative Director, Head of Art & Copy
Critical Mass
Jan 2010 – Oct 2010
Senior Art Director
Collective
Dec 2004 – Dec 2009
Art Director
Oyster Partners → FramFab → LBi
(The mergers, the Brick Lane raves.
Now called Digitas.)
Aug 2001 – Dec 2004
Designer
Redhouse Lane
© 2024 Owen Roberts. All rights reserved.