Hello — I’m a creative leader working across brand, business and culture.


I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I have lead agencies and teams  – together we have created work that delivered real impact.

I was the European Creative Director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home in a few acres of woodland. (after 20 years in London). 

Today, I’m Executive Creative Director at Cravens, helping lead the next phase of one of the UK’s longest-established independent agencies – evolving it into a modern strategic creative consultancy and building a genuinely distinctive sports marketing offer.

If you’d like to talk about creativity, brands or sport, get in touch.

– Owen

Hello — I’m a creative leader working across brand, business and culture.
 

I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I have lead agencies and teams  – together we have created work that delivered real impact.

I was the European Creative Director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home in a few acres of woodland. (after 20 years in London). 

Today, I’m Executive Creative Director at Cravens, helping lead the next phase of one of the UK’s longest-established independent agencies – evolving it into a modern strategic creative consultancy and building a genuinely distinctive sports marketing offer.

If you’d like to talk about creativity, brands or sport, get in touch.

– Owen

Hello — I’m a creative leader working across brand, business and culture.


I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I have lead agencies and teams  – together we have created work that delivered real impact.

I was the European Creative Director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home in a few acres of woodland. (after 20 years in London). 

Today, I’m Executive Creative Director at Cravens, helping lead the next phase of one of the UK’s longest-established independent agencies – evolving it into a modern strategic creative consultancy and building a genuinely distinctive sports marketing offer.

If you’d like to talk about creativity, brands or sport, get in touch.

– Owen

Hello — I’m a creative leader working across brand, business and culture.
 

I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I have lead agencies and teams  – together we have created work that delivered real impact.

I was the European Creative Director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home in a few acres of woodland. (after 20 years in London). 

Today, I’m Executive Creative Director at Cravens, helping lead the next phase of one of the UK’s longest-established independent agencies – evolving it into a modern strategic creative consultancy and building a genuinely distinctive sports marketing offer.

If you’d like to talk about creativity, brands or sport, get in touch.

– Owen

Hello — I’m a creative leader working across brand, business and culture.


I have 25 years experience across digital service design, branding, experiences, content, PR and advertising. I have lead agencies and teams  – together we have created work that delivered real impact.

I was the European Creative Director on the Nike Football account at R/GA London. Creating innovative digital campaigns and experiences across Europe that connected to youth culture – working with elite footballing talent.

More recently I have led the 'Brand Partnerships' creative at COPA90 (Pepsi, Nike, Budweiser, FIFA and Sports Direct) and worked with UEFA to create influencer-led films to promote their Europa League competition.

In 2020,  we moved our family to rural Scottish Borders, where we have designed and built a new home in a few acres of woodland. (after 20 years in London). 

Today, I’m Executive Creative Director at Cravens, helping lead the next phase of one of the UK’s longest-established independent agencies – evolving it into a modern strategic creative consultancy and building a genuinely distinctive sports marketing offer.

If you’d like to talk about creativity, brands or sport, get in touch.

– Owen

owen_double_portrait


Owen Roberts
Executive Creative Director

+44 (0)7971 680965
 owenrobertsuk@gmail.com

CV and further work samples 
available upon request.

LinkedIn
 

Athlete experience:
Leo Messi
Cristiano Ronaldo
Mo Salah
Kylian Mbappé
Neymar
Ronaldinho
Luka Modric
Andréas Iniesta
Francesco Totti
Leroy Sané
Emre Can
Toni Rudiger
Sergio Ramos
Romelu Lukaku
Pierre-Emerick Aubameyang
Yann Sommer
Joe Hart
Paulo Maldini
Luis Figo
Fabio Cannavaro

and for me the greatest: 
Ronaldo (R9).


Owen Roberts
Executive Creative Director

+44 (0)7971 680965
 owenrobertsuk@gmail.com

CV and further work samples 
available upon request.

LinkedIn
 

Athlete experience:
Leo Messi
Cristiano Ronaldo
Mo Salah
Kylian Mbappé
Neymar
Luka Modric
Andréas Iniesta
Francesco Totti
Leroy Sané
Emre Can
Toni Rudiger
Sergio Ramos
Romelu Lukaku
Pierre-Emerick Aubameyang
Yann Sommer
Joe Hart
Ronaldinho
Paulo Maldini
Luis Figo
Fabio Cannavaro

and for me the greatest: 
Ronaldo (R9).


Clients

Sport:
Nike Football
Adidas
FC Barcelona
UEFA Europa League
FIFA
British Cycling
British Triathlon
Under Armour
Pepsi
Sports Direct
William Hill
FIFA Women's World Cup

Best of the rest:
ABN AMRO
AXE
Bank of Scotland
Barclaycard
Barclays
Bargain Booze
Canon
CitiBank
Chivas
Electrolux
E. Tautz
Google
Halifax
Honda
LloydsTSB
McDonalds
Nissan
Norton & Sons
P&G
PlayStation
Siemens
UNICEF
Unilever


Experience

Nov 2024 – Present
Executive Creative Director, Sport
Cravens

Sept 2018 – Nov 2024
Creative Director
Contracting at Various
(50 Sport, CSM, The Space Between,
We Are Fearless, Cravens, Pitch, FourStrong, Pangolin, Touchline)

Sept 2018 – Mar 2022
Creative Director, Brand Partnerships
COPA90
I've completed 3 long stints with COPA90 between 2018 – 2022

Mar 2014 – Feb 2018
Creative Director, Nike Football
R/GA London

Feb 2013 – Aug 2014
Freelance Creative Director Team
Dan & Owen

Oct 2010 – Feb 2013
Creative Director, Head of Art & Copy
Critical Mass

Jan 2010 – Oct 2010
Senior Art Director
Collective

Dec 2004 – Dec 2009
Art Director
Oyster Partners → FramFab → LBi
(The mergers, the Brick Lane raves.
Now called Digitas.)

Aug 2001 – Dec 2004
Designer
Redhouse Lane

© 2024 Owen Roberts. All rights reserved.